My deep passion for technology, programming, and design directly informs my product management approach. Proficient in Python (including some Django), SQL, and UI prototyping with Figma, I thrive on involvement from the ground up, from initial sketches and wireframes that spark productive discussions with design and engineering, to crafting A/B tests grounded in strong design rationale.
This hands-on technical aptitude extends to detailed task specification, rigorous QA, and both simple and advanced data analyses. Occasionally, I also contribute to script writing and debugging, which enhances team capabilities and helps bridge the gap between product, engineering, and design.
Product Manager (Growth)
Lift Ventures - SuperSummary (edtech) from Aug 2023 to Present - Remote
I work as the Product Manager of the Growth squad, with a strong focus on conversion, experimentation and SEO.
Key achievements:
- Designed and launched over 50 site-wide conversion A/B tests that improved bottom line revenue by 25% year-over-year (contributing over $800k+ in two years)
- Planned and executed acquisition model experiments, including free trials and freemiums, to identify the most effective growth strategy
- Planned and executed pricing & packaging tests to indentify optimal price-to-value combinations
- Developed and maintained over 30 dashboards and conducted in-depth analyses using Metabase, Amplitude, GA4, Search Console, and Google Colab to validate hypotheses, track experiment outcomes, and optimize SEO performance
Product Manager (Growth)
Trybe (edtech) from Apr 2021 to Jun 2023 - Remote
I worked as the Product Manager of the growth squad within the marketing department, with a strong focus on driving growth and conversion.
Key achievements:
- Designed and led A/B testing strategies that significantly boosted new product signups, totaling over 300K new users in just six months
- Managed all the top of funnel products: main website, custom Content Management System (CMS), organic acquisition products, blog with 500k visitors/month, signup flow and authentication and marketing landing pages
- Created and maintained the company's tracking plan and attribution model
- Integrated the top of funnel products with marketing tools such as HubSpot, Google Analytics, Google Tag Manager, WhatsApp, LP Builders, etc
- Created dashboards and data analyses in Metabase (on top of our data lake) and Product Analytics tools, such as Mixpanel and Amplitude
Product Analyst
dr.consulta (healthtech) from Dec 2020 to Apr 2021 - Remote
I worked as a Product Analyst responsible for overseeing the company's Help Center Platform, catering to the internal side of the Health Marketplace, specifically targeting healthcare professionals. In this role, my primary focus was on improving user engagement and retention across all medical departments.
Key achievements:
- Successfully deployed the MVP of the company's Help Center using WordPress, reducing the SLA for non-critical support tickets from 72 hours to 10 minutes
- Supervised and implemented e-mail marketing campaigns that generated over $200K in gross revenue in 6 months
Product Development Intern
dr.consulta (healthtech) from Jan 2020 to Dec 2020 - On-siteDuring my internship, I had the opportunity to gain exposure to the fundamentals of product management. It was my first experience collaborating with other technical departments, such as engineering, design, and data teams.
University of São Paulo (USP) - #1 QS World University Rankings: Latin America & The Caribbean 2025
Bachelor's degree in Industrial Engineering 2015 - 2019
- Product Management
- Communication
- Python
- SQL
- Data Analysis
- Marketing
- Growth
- Software Development
- SEO
- Leadership
- Figma
- Design
- Product Psychology
- Project Management
- Experimentation
- A/B testing