Some examples include:
- The planning and implementation of acquisition strategies that led to +200K new product signups in 6 months at Trybe
- The implementation of +10 product features that improved key conversion metrics by up to 100% at Trybe
- The implementation of e-mail marketing campaigns supervising the content creation department (visuals and copy) that generated R$300K of revenue in 6 months at dr.consulta
Additionally, I'm very passionate about technology and programming in general. I code in python and SQL and get very excited about opportunities where I get to help the engineers with scripts and algorithm implementations.
Product Manager
Lift Ventures (SuperSummary) from Aug 2023 to Present - Remote
I'm a Product Manager at SuperSummary, with a focus on growth, conversion, and experimentation.
Product Manager
Trybe (edtech) from Apr 2021 to Jun 2023 - Remote
I worked as the Product Manager of the user acquisition squad within the marketing department, with a strong focus on driving growth and conversion.
- Conducted product experiments that increased bottom-line conversions in the user acquisition funnel by up to 100%
- Managed all the top of funnel products: main website, custom Content Management System (CMS), organic acquisition products, blog with 500k visitors/month, signup flow and authentication and landing pages
- Created and maintained the company's tracking plan and attribution model
- Integrated the top of funnel products with marketing tools such as HubSpot, Google Analytics, Google Tag Manager, WhatsApp, LP Builders, etc
- Created dashboards and data analysis in Metabase (on top of our datalake) and Product Analytics tools, such as Mixpanel and Amplitude
Product Analyst
dr.consulta (healthtech) from Dec 2020 to Apr 2021 - Remote
I worked as a Product Analyst responsible for overseeing the company's Help Center Platform, catering to the internal side of the Health Marketplace, specifically targeting healthcare professionals. In this role, my primary focus was on improving user engagement and retention across all medical departments.
One of my significant achievements during my tenure was successfully deploying the first version (MVP) of the company's Help Center using WordPress. After the launch, the SLA for non-critical support tickets went from 72 hours to 10 minutes.
Product Development Intern
dr.consulta (healthtech) from Jan 2020 to Dec 2021 - RemoteDuring my internship, I had the opportunity to gain exposure to the fundamentals of product management. It was my first experience collaborating with other technical departments, such as engineering, design, and data teams.
University of São Paulo (USP) - #1 Latam - #85 (QS World University 2024)
Bachelor's degree in Industrial Engineering 2015 - 2019
- Product Management
- Communication
- Python
- SQL
- Data Analysis
- Marketing
- Growth
- Software Development
- SEO
- Leadership
- Figma
- Design
- Product Execution
- Project Management
- Video Editing
- Video Production